How Associated Content Determines Upfront Payment Offers

How Does Associated Content Set Upfront Payment Amounts?
Associated Content is a unique creature in internet publishing venues. Several companies pay upfront for articles. Others pay for page views. Associated Content pays upfront plus performance. How does Associated Content decide how much to pay upfront?
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Freelance writer, Top 100 Yahoo! Voices, Yahoo! News, Shine, Michigan, Detroit), blogger, teacher, mom of 4, happily married 25 years. Graduated GVSU 1986, psychology/general education and special education. continuing ed up to present. Certified MI teacher. Writing Michigan history mystery, children's Gothic fantasy. Areas of expertise: education, relationships, mental health, nutrition, history, world cultures. Passions: faith, Catholic church, sustainable living, interfaith initiatives, living simply that others might simply live. Working on MA in EI education.